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Thursday, November 6 • 8:30am - 12:00pm
T6: Business Model Canvas and Product Canvas

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The TSP Launch assumes that the marketing or product manager can explain the product needs to the TSP team: a Product Backlog exists. But how is the Product Backlog created? This workshop will guide attendees from creating a Vision Statement to a Business Model Canvas, a Product Canvas, and a Minimal Viable Product backlog.

The Business Model Canvas is a method for visualizing a product’s value proposition, infrastructure, customers, and finances in a single chart. Because it provides an overview of the value stream that the TSP team will work on, this template can explain the state of the business and provide a strategic overview. While dynamic, this Business Model Canvas is typically not updated daily. It is updated periodically or during a TSP relaunch to revalidate the viability and feasibility of the product given current market conditions.

The Product Canvas brings together information necessary to create a new product. The Product Canvas is intended to provide enough specificity to serve as input for identifying Epics and Stories that the TSP team will implement. The Product Canvas is the nexus between strategy captured in the Business Model Canvas and the concrete Epics and Stories needed by the TSP team. It is typically updated every few weeks to ensure that the TSP team is aligned with the strategy and vision while clear on the Epics and Stories that they will execute shortly.

In this interactive workshop, we will use a combination of short lectures interspersed with sessions using big wall charts to create the Business Model Canvas and Product Canvas for several well-known products. Alternatively, attendees can work on a current product relevant to their work. Once we have defined Product Backlog Items, we will use Story Mapping techniques to develop a Minimal Viable Product. The workshop can accommodate any number of attendees: we will bring enough wall charts for teams of 7 ± 2 attendees to create the canvases.

avatar for Noopur Davis

Noopur Davis

Noopur Davis is VP of Global Quality at McAfee and ensures that Intel Security consistently produces high-quality software and hardware products. She leads quality initiatives associated with McAfee’s entire product line to ensure that McAfee’s product development processes incorporate... Read More →

Thursday November 6, 2014 8:30am - 12:00pm EST
Grand Station Ballroom 4

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